Henry Petroski is a professor of Civil Engineering and history at Duke University. He is the author of numerous books on engineering and design.
In Success through Failure,as the name suggests,Petroski demonstrates how many of the greatest achievements in design have grown out of failures. The key to successful designs, whether they be bridges or marketing strategies, is the ability of the designers to either learn from prior failures or to anticipate failure based on their experiences. The author states, "Failures are remarkable. The failures always teach us more than the successes about the design of things."
Petroski contends that how a person reacts to failures determines whether they are a leader or a follower, a designer or a mere user. He further states that, while understanding failure is the path to success, success is often the path to failure. The author notes, "...victory can be an intoxicant. Pride in the new successful thing typically turns in time to nonchalance, as the once-revolutionary thing becomes a common thing. Common things virtually become invisible things." Petroski provides numerous examples of engineering designs involving bridges and skyscrapers where the extension of successful designs eventually led to catastrophic failures because of complacency and the expectation of success.
Related to the vulnerability generated by success, Petroski cites research that has shown that catastrophic failures with regard to bridge designs tend to occur in 30 year cycles. Other research has revealed this same phenomenon in other areas, as well. Petroski posits that this could be due to a "generational gap" where the success of certain designs has become so accepted that new professionals entering the field no longer question their appropriateness for new applications and assume success without considering elements that might lead to failure under new circumstances.
Petroski quotes the English biologist T.H. Huxley, "There is the greatest practical benefit in making a few failures early in life." Petroski concludes warning that we must be wary of the "lure" of success lest we miss the "lessons" of failure.
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